34%
of UK tradespeople surveyed said they had lost work by not answering the phone.
AI phone receptionist · United Kingdom
Never lose a job to voicemail again.
An AI receptionist for security installers (alarms, CCTV and access control), locksmiths and trades.
The live demo is the real AI front-desk receptionist built for Mastermind Security Solutions Ltd. +44 7401 164315
Questions? Call Jack, our AI assistant, 24/7. He'll answer and make sure we get back to you. +44 7401 149561
- Your phone rings first
- Says it is an AI
- UK GDPR
- No cold AI sales calls
Built by Mastermind Security Solutions Ltd
Designed by security systems specialists for security installers, locksmiths and trades.
The problem
Missed calls cost jobs.
You are on a ladder, under an alarm panel, on an access-control door, or already out on a lockout. The phone rings. Plenty of callers do not leave a voicemail. They ring the next firm.
ValueCall only takes the calls you miss. Your own line still rings first. If you are busy, unreachable, or it is after hours, the call forwards, day or night.
How it works
Three steps. Your number stays yours.
Nothing for the customer to learn. They dial the firm they already know. ValueCall picks up only when you do not.
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1
Your phone rings as normal
You keep your number. It rings your mobile or the office first, the same way it does today.
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2
Missed calls forward to ValueCall
Unanswered or busy calls forward, day or night. The assistant says up front that it is an AI, and that the call may be recorded.
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3
You get a text, and jobs get booked
Each call is sorted. You get an instant summary. Urgent calls are texted to your on-call contact straight away, marked URGENT. Surveys go into your calendar.
Front Desk
What the receptionist actually does
Built for the calls security firms already get: alarm, CCTV and access-control faults, new work, lockouts, and people you look after.
Every missed call, day or night
If the line is unanswered or busy, ValueCall answers. Your phone still rings as normal first. One line on Front Desk. Up to 3 lines and brands on Control Room.
It sorts the call
A text, straight away
Every call produces an instant summary for the firm: who rang, what they needed, and what happened next.
Emergencies flagged instantly
Urgent calls are texted to your on-call contact straight away, marked URGENT, with the caller’s details. The caller is told someone will call back as soon as possible. You decide what counts as urgent when we set the service up.
Surveys get booked
New enquiries can be qualified and put into your calendar, instead of sitting on a voicemail you hear tomorrow.
It says what it is
Every call opens with a plain statement that this is an AI assistant, and that the call may be recorded. That is deliberate, and it is UK GDPR-friendly.
You keep the number
No new number for customers to remember. Conditional forwarding sends across the calls you do not pick up. We set that up with you.
Missed-call cost
What do unanswered calls add up to?
Move the sliders. This is an estimate, not a promise, and not every missed call is a lost job.
Estimated lost revenue
£2,167 a month
£26,000 a year
- Missed calls a month
- 21.7
- Would have booked
- 4.3
- Front Desk
- £249
On these assumptions, about 4.3 calls a month would have become paid work, worth about £2,167. Front Desk is £249 a month, so the gap is about £1,918 a month, or £23,012 a year, before the £495 setup.
Who it's for
Sold first to people who fit alarms, cameras, doors and locks.
The same front desk works for other trades. The language is written for security firms first.
Alarm & CCTV installers
Faults and quotes come in while you are on site. ValueCall takes the ones you miss, and tells a fault from a new job.
Fire alarm firms
Panel faults and service calls do not keep office hours. The call is logged, and a real emergency is texted to your on-call contact straight away, marked urgent.
Access control
Door faults, fob requests and new-site enquiries get sorted, summarised, and texted to the right person.
Locksmiths
A lockout often goes to whoever answers. Missed calls forward, the details are taken, and a genuine lockout is texted straight away, marked urgent, to whoever is on call.
Other trades
Electricians, plumbers and similar firms lose work the same way. ValueCall is sold first to security businesses. The pattern is the same if your work happens on site.
Pricing
Straightforward monthly cover
Simple monthly pricing. No hidden extras.
Front Desk
Most popular£249 a month
£495 one-off setup
- Answers missed and busy calls, day and night
- Sorts faults, new enquiries, lockouts and existing customers
- Instant text summary of every call
- Urgent calls flagged by instant text to your on-call contact
- Books surveys and appointments
- Says it is an AI, and that calls may be recorded
- One phone line
- Unlimited missed calls
- Month to month, cancel any time
Add-ons for Front Desk
Service and maintenance reminders, +£50 a month.
Google review requests after jobs, +£50 a month.
Control Room
£449 a month
£995 one-off setup
- Everything in Front Desk
- Up to 3 phone lines and brands
- Automated service and maintenance reminders
- Google review requests after jobs
- Unlimited missed calls across all lines
- Extra lines £49 a month each
- 10+ lines? Ask for a custom quote
For busier firms
Reminders and review requests are included here, rather than added on. Month to month, cancel any time.
Questions on either plan: call Jack on +44 7401 149561, any time, or email info@valuecall.app.
Compliance and trust
Straight with callers, and with you
A receptionist that hides what it is will not do. ValueCall is set up to say so, and to stay inside UK data protection rules.
AI disclosure
Every call opens with a clear statement that the caller is speaking to an AI assistant.
Call-recording notice
Callers are told that the call may be recorded, so the firm gets the details right.
UK GDPR
Your firm is the controller of your customers' data. Mastermind Security Solutions Ltd processes it on your instructions.
Data processing agreement
A data processing agreement is available before you go live. Ask for it and we will send it.
No cold AI sales calls
ValueCall answers inbound calls. It is not used to cold-call prospects or to run automated sales campaigns.
No codes or card numbers
The assistant is not there to collect alarm codes, passwords or card details.
FAQ
Questions, answered plainly
Will customers know it's AI?
Yes. Every call starts with a clear statement that they are speaking to an AI assistant, and that the call may be recorded.
Do I need a new number?
No. You keep yours. Unanswered or busy calls forward to ValueCall, so your phone still rings as normal first.
What if it's a real emergency?
The AI takes the caller’s details, tells them the call is being treated as urgent and that someone will call back as soon as possible, and texts your on-call contact immediately, marked URGENT, so they can call back. You agree what counts as urgent when the service is set up. You remain responsible for the response.
Can I cancel?
Yes. Both plans are month to month, with no fixed term. You can cancel any time by emailing info@valuecall.app; the service stops at the end of the month in which we receive your email. The setup fee is one-off and non-refundable once setup work is done.
How fast can I go live?
Typically within a few days, once we have your call-forwarding details, your on-call rota, and the way you want calls handled.
Is there a limit on calls?
No. Both plans cover unlimited missed calls. ValueCall is for calls your own line misses (unanswered or busy). It is not for routing all inbound calls. If usage is far beyond normal missed-call levels, we will contact you to agree a suitable plan.
Who is Jack?
Jack is our AI assistant. Call him any time on +44 7401 149561 to ask anything about ValueCall or to register interest. He will answer and make sure we get back to you.
Will the AI cold-call people?
No. ValueCall does not make cold AI sales calls. It answers inbound calls that reach your line, or the demo line if someone rings it.
Hear it yourself
Hear it before you decide.
The live demo is the real AI front-desk receptionist built for Mastermind Security Solutions Ltd. Questions? Call Jack, our AI assistant, 24/7. He'll answer and make sure we get back to you.
Or email info@valuecall.app